Arnette
Web Spots
Already a leading name in the California-based skating/surfing/skateboarding culture when purchased by Italian luxury brand Luxottica, Arnette wanted to extend its influence out into more mainstream America - without alienating the fiercely loyal core audience that provides its authenticity.
This was Luxottica's first foray into interactive advertising. To ensure success, we appealed to our young, ad-immune audience by sponsoring video content on extreme sports and culture sites with pre-roll videos and simple interative ads.
Client
Luxottica
Role
Creative Director
