Microsoft
Corporate Brand Campaign
I worked with Microsoft to bring their corporate 'white lines' brand campaign to the internet. While the campaign had been very succesful in broadcast, they weren't optimistic about the animation-rich campaign's chances online. The first step was finding a way to bring the animation onto the web.
Once the ads were running and achieving a high level of engagement, we saw an opportunity to develop unique web-only content that would not only repeat the broadcast message, but would extend it interactively. This transformed the campaign from broadcast-only into an integrated effort where mass-media drove to rich web content. This integrated strategy was then extended to countries around the world.
Client
Microsoft
Role
Digital Creative Director
