Hitachi True Stories
Integrated Corporate Brand Campaign
The Hitachi True Stories campaign reintroduced the 80-year-old company to the North American business audience through a tightly integrated multi-channel campaign all based around a rich online film series website.
The core of the campaign is a series of short documentary films showcasing the very real and often surprising impact Hitachi technologies are having on communities acrossAmerica.
Other key elements of this integrated campaign include large print and online advertising efforts, non-traditional content channels like hotel networks and inflight entertainment, iPod downloads. We even built a traveling viewing booth for trade shows.
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Hitachi True StoriesClient
Hitachi
Role
Creative Director
Art Director
Awards
OneShow Finalist
Multiple Addy Winner
Effie Award Finalist
