Say More

Just because instant messaging is fun, doesn’t mean it can’t also be important. When Windows Live Messenger teamed with some of the largest social causes organizations, I developed the "Say More" campaign to get the word out. Every IM conversation you start earns a contribution to the charity of your choice. So now, no matter what you say over IM, you're actually saying a lot more.

With a simple, clean design and humorous but heartfelt copy, “Say More” delivers the charity message without the heavy-handed charity approach. Advertising is simple, funny and to-the-point - just like an IM conversation. The campaign includes IM client integration and tools to help partner organizations get their members activated.

Client

Windows LIve Messenger

Role

Creative Director
Art Director