NFL - People Ready
Original Broadcast/Digital Content
Successful business managers have a lot in common with the team-management techniques of highly succesful coaches. This project was developed as an effort to reach the highly valuable business audience in a way that would stand out from the typical business advertising clutter.
These segments, developed in partnership with the NFL Network and Fox, aired during football game broadcasts and drove to longer-form interactive content on the networks' websites.
Client
Microsoft
Role
Creative Director
Co-Writer
Art Director
