Rabbit Rescue!
Web Film featuring Amy Sedaris
An East Village bakery run by Amy Sedaris and 5 bunnies? What else could it be but a film for Microsoft Office 2007? In an effort to breakthrough the traditional advertising clutter and give Office some attitude, we decided on an approach that included (1) a little star power (2) a fun take on the product and (3) some professional show-biz bunnies.
The result was this short film that caught internet fire. Within weeks we received countless favorable blog posts and, in addition to our paid media, 150,000 (and counting) free views on YouTube.
Visit
Rabbit Rescue on YouTube
Client
Microsoft
Role
Creative Director
Co-Writer
Art Director
