Summermodo

Branded Content for Gawker Media

I worked with Gawker Media to direct and produce branded content for their Summermodo theme month, sponsored by Heineken Light.

During the program, the Gizmodo editors reviewed summer and/or beach gadgets. All of the program editorial was collected in a branded Summermodo area on the site. I spent a weekend with the editors at a kiteboarding camp in the Outer Banks of North Carolina shooting co-branded photo and video content to promote the program.

 

Visit

Summermodo on Gizmodo

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Client

Gawker Media

Role

Creative Director

Producer

Photographer