Gawker "Detox"
Strategic Brand Integration
I worked with Gawker Media to develop this customized experience for the launch of Evian's "Detox" campaign.
When users arrived for their daily dose of snarky publishing and celebrity news, they were greeted by a custom Gawker/Evian masthead. And the experience went further by allowing users to "detox" Gawker. When they clicked the detox button they were treated to an ad-free version of the site.
Additionally, they could enter any RSS feed and serve that content up in this new detoxed look as well.
Client
Gawker Media
Role
Creative Director
