Jumping into branded content for a super traditional brand is scary. So let’s make it fun.
No, sure, I get it. Branded content is scary. But, for this traditional brand who had been avoiding the internet since it became a thing, it was finally time to jump in. Lucky for them, their people are actually super cool and very helpful. We went with that. Just makes sense to show people how awesome the service people of AAA are and how far they'll go to get you out of a jam, automotive or not. Plus, it means we get to use all kinds of fancy tech and hidden cameras. Win-Win.