Aptiv

Agency: Monday and Partners
Role: Creative Director

When automotive technology giant Aptiv launched a new name, identity, and mission, they needed storytelling concepts and executional prowess to help celebrate all three. As the Creative Director on this business, I oversaw all kinds of international  communication initiatives for them from internal branding to broadcast advertising. 

Safety Spot

In the world of automotive safety, a half-second of reaction time can be the difference between life and death.

Content and More Content

A big part of the Aptiv assignment was to create compelling content that tells the stories of how their technology is creating the future of automotive mobility.

Internal Marketing

Changing the logo was easy. Getting people to buy in to the ideas driving this new company took a more considered and sustained effort.