A partnership between two great brands creates a first-ever content series to launch a new model.
Agency: Monday and Partners
Role: Creative Director
I love magazines so getting to work with one of the great ones was a hoot. One of the special brand projects I ran for the Hearst Men's Group (specifically Road & Track here) was this first-of-its-kind car launch partnership/content experience to introduce the all new BMW 4-Series to North America. We'd give the country a first-ever look at the much-talked-about, never-before-seen 4-Series through this immersive project that featured some serious (and skeptical) BMW enthusiasts, some gear-head personalities and professional BMW drivers. Armed with scavenger hunt-style instructions and the keys to one of these badboys we turned them loose on a road trip down the East Coast.