A reinvented brand elevates a start-up to the top of a hyper-competitive market.
What SocialChorus does is actually very interesting. Unfortunately, their visual identity was not. SocialChorus is a platform that keeps employees informed about the important stuff that's going on with their company. Why would someone do that? Well, have you ever looked at your company's intranet? No. Because it sucks. They all suck. SocialChorus doesn't suck. It's all the company info you need, live, on a slick app on your phone. And while that's all very cool, they found themselves with a lame, "we'll change this one day" visual identity. Well lucky for them, that "one day" came and I got them fixed up.