I had the awesome opportunity to help create Tales Untold - a mobile storytelling app for kids. Stories are presented as audio series. Kids can listen to the stories and use their imaginations to envision what's going on (which seems like a good thing) and parents can feel good that their kids aren't staring at another screen.
We wanted the brand to simply illustrate the promise of the app. And we wanted the app to be simple enough for any 5-year-old to understand and enjoy quickly. We wanted everything to reinforce that the experience should be more about listening than looking at the screen.