Timbuk2

BRANDING + ADVERTISING

I worked with Timbuk2 to refresh their brand, bringing it into line with the successful, international brand it had become.

Over the years, as they grew and responded to market whims, their brand had become a confused mess. I worked with their senior folks to simplify and modernize their brand positioning.  After that, we brought the new brand to life across their advertising, packaging and collateral.