Helping Twitter users understand how the platform works regardless of language.

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Twitter: Reply

Agency: Twitter Studio
Role: Creative Director

What do all those fancy little buttons my Twitter feed mean? How do I go beyond posting messages to having a full-blown conversation? What if I don't speak English - how will you show me how to use this thing? Great questions. This spot aimed to demonstrate for the Twitter universe far and wide the good times that await if you join a conversation by simply replying to a Tweet. It's fun! Here's a spot that had to make sense to people in any language - which was interesting prospect for a platform that, really, is all about language.