Remembering a Pitch I Enjoyed
Role: Creative Director, Art Director
Client: Hard Rock Hotel Punta Cana
A while back I was asked to be a part of a pitch for the Hard Rock Hotel and Casino: Punta Cana.
In this case, the client liked the work but also couldn't handle it. They said something like "Guys, we really like it. We do. But can we do it?"
That's ok. I thought it was challenging, fun, and fresh. I thought it lived up to what the Hard Rock brand wants to be and, more importantly, what people want the Hard Rock Brand to be.
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