Advertising campaign to promote an historic first:
Thursday Night Football streaming free online.
Football on Twitter?!? What does it even mean? Well you read it right, friend. Twitter streamed Thursday Night Football games LIVE across their entire platform. That means free NFL football on laptops, phones, tablets and even set top boxes (meaning instead of watching TNF on your TV you could watch it on your TV with the accompanying TWEETS!). I was the Creative Director for this campaign to hip America to #TNF on Twitter.