Thurday Night Football
on Twitter
Agency: Monday and Partners
Role: Creative Director
Football on Twitter?!? What does it even mean? Well you read it right, friend. Twitter streamed Thursday Night Football games LIVE across their entire platform. That means free NFL football on laptops, phones, tablets and even set top boxes (meaning instead of watching TNF on your TV you could watch it on your TV with the accompanying TWEETS!). I was the Creative Director for this campaign to hip America to #TNF on Twitter.
Launch Spot
Here's what it's all about, folks. Football is on Twitter along with the instant fan reaction, trash talk and live feedback. This is the future.
Matchup Spots
There's a Thursday Night Football game happening every friggin' week. We created a whole raft of assets every week to make sure people were aware of that.
Digital Ads
Was there any digital advertising?
You bet your ass there was. We created hundreds of digital units every week to promote the game.
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